Privacy policy

Last updated: June 16, 2026

Thread & Seek is operated by Fado, Inc. (“Thread & Seek,” “we,” “us,” or “our”). We operate this store and website, including related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience.

Thread & Seek is powered by Shopify, which enables us to provide our store and related services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our site, make a purchase, contact us, or otherwise interact with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing our site, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with our site, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, such as your name, billing address, shipping address, email address, and phone number if provided.
• Payment and transaction information, such as payment confirmation, transaction details, form of payment, and other payment-related details.
• Account information, such as your username, password, preferences, and settings, if you create an account.
• Order and shopping information, such as items you view, place in your cart, purchase, return, exchange, or cancel.
• Communications with us, including information you provide when contacting us or sending a customer support inquiry.
• Device information, such as information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, such as how and when you interact with or navigate our site.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create an account, contact us, or otherwise provide personal information.
• Automatically through the site, including from your device and through the use of cookies and similar technologies.
• From service providers who help us operate our store and provide services to you.
• From Shopify, partners, or other third parties involved in operating, improving, or securing the site.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Providing, Tailoring, and Improving the Services

We use your personal information to provide our store and related services, including to process payments, fulfill orders, arrange shipping, process returns or exchanges, manage your account, remember preferences or items of interest, and improve the customer experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending emails if you have signed up to receive them, or showing advertisements for our products or services on our site or other websites.

Depending on where you live, you may have the right to opt out of certain uses of your personal information for targeted advertising or marketing based on your activity across different websites.

Security and Fraud Prevention

We use personal information to provide a secure shopping experience, detect and prevent fraudulent or malicious activity, protect public safety, and secure our site and services.

If you create an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use personal information to provide customer support, respond to inquiries, send order updates, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable law, respond to valid legal process, participate in legal proceedings, enforce our terms or policies, and protect our rights, customers, business, or services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and service providers who perform services on our behalf, such as payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners who help provide marketing services or advertising.
• When you direct, request, or consent to our disclosure of certain information, such as when information is needed to ship products to you.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger, acquisition, reorganization, or bankruptcy.
• To comply with legal obligations, respond to legal requests, enforce our terms or policies, or protect the rights, property, and safety of Thread & Seek, our customers, or others.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide and improve the services it makes available to us and to you.

Information you submit through our site may be transmitted to and shared with Shopify and with third parties that may be located in countries other than where you live.

In addition, we may use Shopify features that incorporate information obtained from your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests to exercise privacy rights related to that processing.

To learn more about how Shopify uses personal information, please review Shopify’s Consumer Privacy Policy.

Depending on where you live, you may also be able to exercise certain rights through Shopify’s Privacy Portal.

Third-Party Websites and Links

Our site may include links to websites or online platforms operated by third parties. If you follow links to sites not controlled by us, you should review their privacy policies, security practices, and terms.

We are not responsible for the privacy or security practices of third-party sites or platforms. Our inclusion of a link does not, by itself, imply endorsement of the content, owner, or operator of that site.

Children’s Data

Our site is not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate steps to delete it.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. Any information you send to us may not be secure while in transit, so we recommend that you do not use unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on different factors, including whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline a request as permitted by law.

Right to Access or Know

You may have the right to request access to personal information we hold about you.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of processing for targeted advertising, as those terms are defined under applicable privacy laws.

You may exercise those rights where indicated on our site or by contacting us using the contact details below.

If you visit our site with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser you use to visit the site, depending on where you are located. If we are able to associate the device sending the signal with a Shopify account, Shopify may apply the opt-out request to that account as well.

Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.

Managing Communication Preferences

We may send promotional emails if you have chosen to receive them. You can opt out at any time by using the unsubscribe link in our emails.

If you opt out of promotional emails, we may still send non-promotional emails, such as messages about your account, orders, or customer service inquiries.

Exercising Your Rights

You may exercise applicable privacy rights where indicated on our site or by contacting us using the contact details below.

We will not discriminate against you for exercising privacy rights. We may need to verify your identity before processing a request, as permitted or required by law.

In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us.

We will respond to privacy requests in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

If we update this Privacy Policy, we will post the revised version on this page, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise rights available to you, please contact us by email at:

hello@threadandseek.com